Automate Premium Ad Buys
Digital publishers use Shiny Ads' self-serve professional platform by empowering agencies and professional advertisers to create, monitor and manage their own premium ad buys without the need to burden sales, finance, and ad-ops staff.
How It Works
1The publishers creates ad products with defined targeting and pricing that are available to be purchased by more sophisticated advertisers (ie. agencies). The advertiser logs into the Self-Serve Pro interface, searches for ad products, adds them to an Insertion Order, specifies delivery goals, targeting and creative.
2Once the IO has been approved by the publisher, it is inserted into the publisher's own ad server and then monitored by Shiny Ads automatically. That IO can also be pushed back into SalesForce.com.
3The advertiser can monitor the IO and request changes to any campaign setting.
Shiny Ads Self-Serve Professional Advertisers can update/push opportunities to the publisher's SalesForce.com account.
Our publishers have complete control over how their premium inventory is sold. Pricing model, prices, targeting assignments, creative guidelines are all configurable per ad product.
Ad Server Integration
At Shiny Ads, our number one focus is how to minimize costs for premium ad buys for our publisher customers. Our unique multi ad-server direct integration allows our system to manage campaigns in real-time and completely automated. Ad-operations love this technology as it alleviates them from having to manually manage ad tags, campaign reports, and creative changes through the campaign life-cycle.
Display / Mobile / Email
Whether our publishers sell their premium inventory on their IAB standard ad units, custom sized ad units, HTML ads, or email/newsletter ads, the Shiny Ads solution supports them.
Painless Change Requests
Advertisers are notorious for changing creative and other campaign settings during their flight. The Shiny Ads Self-Serve Professional Advertisers platform removes the pain of managing those change requests, but continues to give publishers complete control.
Quick & Powerful Ordering
Agencies and other professional advertisers have access to the Shiny Ads advanced advertiser ordering interface which while giving them the power to customize their insertion order also is quick and simple.